Meet your new favourite personalised restaurant advisor!
News

Meet your new favourite personalised restaurant advisor!

01/19/2024
3 minutes

We’ve got a big announcement we’re dying to dish out with our valued foodie and flavour-fanatic community!

Drumroll, please... 🥁

At TheFork, we’re always searching for innovative ways to apply the very best of current technologies to improve our app experience in order to deliver unique, unforgettable dining experiences to our community of millions of users. That’s why we’ve been working hard to deliver a major app revamp incorporating cutting-edge generative AI to make the most of the 20 million delicious certified gastronomic reviews. The result? Our new look, dynamic app will offer users the most optimal, personalised and accurate restaurant recommendations and dining experiences: their very own taste advisor!

So what’s new exactly?

Before -a humble 17 years ago- TheFork, now Europe’s leading booking restaurant platform, set out on a mission to utilise technology in order to connect millions of diners and restaurants together and to create magical dining experiences in the very real and delicious world.

Our original emphasis was on providing our users with as much choice as possible to satisfy as many taste buds as possible- and today with over 55k restaurants now bookable on our app, we think it’s safe to say that we succeeded in this delicious mission, if we do say so ourselves. 😉

A taste of the future

Our emphasis now? To take this plethora of choice to the next level and use it alongside innovative AI developments, community insights and your personal preferences to deliver tailor-made dining experience suggestions that hit the spot every time. Our new refurbished app experience and exclusive homepage content features will seamlessly and accurately guide you towards the perfect restaurant matches that we know you’ll love.! Think of it like an algorithm for your tastebuds! Take a seat, we’ll do the work!

Cool! But how does it all work?

We believe that technology should enhance, not replace, the human touch, because after all, we know that it’s people that make dining experiences so special. That’s why TheFork’s new app experience combines both- powerful AI and real world, certified foodie reviews that dive into our vast sea of restaurants, curating suggestions that resonate with your unique preferences based on your past bookings, location, favourite cuisines, go-to vibes and much more. The more you use the app, the smarter it gets, evolving its recommendations to match your evolving tastes.

What’s on the menu?

There are so many new exciting features to watch out for on our upgraded app. Our favourites? Well, to name a few, you can expect a brand new homepage. Full of colour, flavour and easy-to-navigate content, our new homepage reflects our new identity and has never been more seamless and user friendly, so you can find exactly what you need to satisfy your taste buds in an instant. We’re also adding other exclusive features like top restaurant charts, created for our community by our community, which will allow users to efficiently pick the best restaurants of the moment, based on what other foodies are recommending and saving.

Ready to Dive In?

Simply fire up the app, and allow the gastronomic magic to begin! Update your app now to unlock a world of personalised dining suggestions. Trust us; your taste buds will thank you later! Happy dining, foodies! 🍽️✨

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